Premium Frozen Seafood from Taiwan — Elevate Your Table with Lianhung’s “TopSeafood” Brand

In Taiwan's seafood market, "Lianhung" (日芳牌) is not just a brand but a lifestyle embodiment. Belonging to Lianrui Industrial Co., Ltd., Lianhung has leveraged decades of experience in seafood processing to elevate frozen seafood from a "convenience food" to a synonym of "exquisite dining," becoming the top choice for housewives, restaurant chefs, and food connoisseurs alike.

Brand Endorsement: National-Level Food Processing Expertise, Creating World-Class Seafood Flavors

Lianrui Industrial possesses nationally certified food processing expertise, utilizing the most advanced frozen preparation technology to deliver a natural, fresh, and safe seafood feast to consumers. The factory, located in the Tainan Science Industrial Park, operates in a high-standard, dust-free, and sterile production environment, and has obtained the following three international certifications:

• HACCP Certification by Taiwan Bureau of Standards, Metrology and Inspection (BSMI)

• ISO 22000 Certification by Global International

• EU Export Processing Approval (EU Approved)

Every step of the production process follows the strictest quality inspection and traceability management, ensuring that each product meets international food safety standards—flawless from source to shipment.

Quality, Safety, Innovation

The brand value of Lianhung is built upon three core principles:

1. Uncompromising Quality

• We carefully select premium ingredients such as South African abalone and sashimi-grade geoduck, and process them in globally certified facilities to ensure every bite is packed with freshness and nutrition.

• Using rapid freezing technology, we break the myth that "frozen means not fresh," preserving each ingredient in its optimal state.

2. Trusted Safety Assurance

• Fully integrated cold chain delivery combined with traceable QR codes ensures complete transparency from origin to table.

• Daily environmental controls and batch-level quality monitoring within the factory ensure that every product is consistently safe and reliable.

3. Innovative Experience

• Introducing ready-to-eat and ready-to-cook meal solutions, designed to offer efficient and high-quality dining options tailored for today’s busy lifestyles.

• Integrating social media platforms (Facebook/Instagram) for content marketing and cooking tutorials to enhance brand engagement and user loyalty.

More than just food — it’s a complete dining solution

Lianhung breaks away from the traditional frozen food mold by promoting the concept of an "elegant dining lifestyle," precisely targeting the following three key groups:

1. For Urban Families

• Offering "15-Minute Meal" frozen ingredient kits to help dual-income families quickly prepare a hearty dinner.

• Providing small portion packaging to reduce food waste and better meet the practical needs of modern households.

2. For Foodservice Professionals

• Providing commercial-grade, consistent ingredients—such as frozen abalone slices—to help restaurants maintain dish quality.

• Customized cutting and seasoning solutions to meet the high-flexibility demands of professional kitchens.

3. For Food Enthusiasts

• Collaborating with renowned chefs to launch the "Artisan’s Choice Series," featuring dishes like French white wine-braised mussels and Japanese-style grilled sea bream belly, bringing restaurant-quality meals to home kitchens.

• Regularly hosting online cooking classes to help customers create standout dishes using Lianhung ingredients.

Starting from Taiwan, expanding to the world

Lianhung is not only dedicated to serving the local market but is also actively expanding overseas, aiming to become the leading brand of premium ready-to-eat seafood in Asia.

• Cross-border e-commerce strategy: Expanding into Chinese-speaking markets such as Hong Kong and Singapore, focusing on ready-to-eat abalone and instant soups.

• Halal Certification: Developing product lines that meet Muslim market requirements to capture the Southeast Asian market.

• Sustainability Initiatives: Implementing eco-friendly packaging and collaborating with international fisheries organizations to ensure sustainable and ocean-friendly sourcing.

Making high-quality seafood a part of everyday life

In today’s fast-paced life, Lianhung proves through expertise and innovation that convenience and refinement can coexist. From rigorous process control to user-centered product design, Lianhung is gradually reshaping the frozen seafood market perception—making every family and every dish better, thanks to the power of seafood.

Lianhung—offering not just seafood, but an elegant and reassuring lifestyle.

Our company has obtained the Taiwan Bureau of Standards, Metrology and Inspection (BSMI) HACCP food safety certification, EU export approval, and Global International ISO 22000 certification.

National-Level Certified HACCP Food Processing Factory Lianrui Industrial uses the most advanced frozen preparation technology to deliver the freshest, most natural culinary delights to consumers. Our company has obtained the Global International ISO 22000 certification, Taiwan Bureau of Standards, Metrology and Inspection (BSMI) HACCP certification, and EU export approval, operating with high-standard processing technology in the Tainan Science Park. The factory combines a dust-free, sterile environment with the latest production technologies, adhering to the highest standards of inspection and quality control to ensure consistent product quality.

媒體採訪影片https://youtu.be/n_bEp5NTvwM

Lianhung Delicacies, Taiwanese Cuisine
Taiwan’s culinary culture is a rich fusion shaped by its earliest indigenous inhabitants, Chinese immigrants, and periods of Spanish, Dutch, Chinese, and Japanese rule. Over the past decade, Taiwanese eating habits have also embraced European and American food cultures. Currently, there is a high acceptance of various Asian cuisines. This blending of diverse food cultures with Taiwan’s multi-ethnic traditions has gradually evolved into what is known as “Taiwanese cuisine,” often referred to as “borderless cuisine.” Whether it’s Taiwanese, Chinese, Western, Japanese, or other international dishes, they can all be prepared using such diverse influences. Therefore, Lianhung products are recognized as the top choice of ingredients for this borderless cuisine.

Lianhung is an industry-leading brand.
Lianhung products are highly favored by chefs across Taiwan and are often the brand of choice recommended by culinary professionals. Therefore, Lianhung products can be regarded as representatives of Taiwanese cuisine ingredients. The design philosophy of the Lianhung product development team is:
1. Building upon Taiwanese cuisine as a foundation, innovating in flavor.
2. Adhering to principles of naturalness and health, making breakthroughs in processing technology.
3. Focusing on premium ingredients to enhance the intrinsic value of products.
4. Considering simplicity in cooking, allowing Lianhung products to be conveniently prepared according to individual preferences.
5. Emphasizing personal uniqueness, enabling the creation of personalized dishes.

Customer First
Our company upholds the business philosophy of "Integrity," evaluating product quality from the consumer’s perspective. We treat our customers based on the principle of "Trust," ensuring they have 100% confidence in our products, which leads to their full "Reliance" on our brand.

Professional Food Manufacturing Facility